About W|E
Uncommon Commitment.
Unparalleled Persistence.
W|E
1
Trustworthy
Do the Right Thing.
2
Collaborative
We Are Better Together.
3
Care
We Make People Matter.
4
Resourceful
We Always Find a Way.
5
Generous
We Give More Than We Take.
W|E
Self-proclaimed guacamole aficionado, lover of rainstorms and rubber boots, sunshine and sandy toes, terrible Dad Jokes, and a good book - and truly committed to our team to exceeding their wildest expectations.
Started in the Industry2012
Tracy Berglund
Founder + CEO
W|E
I treasure every moment spent with my family - my wonderful husband, our three incredible daughters, and our two lovable dogs. When I’m not with them, you’ll often find me catching up with friends or dreaming up our next big adventure.
Started in the Industry2009
Kristin Schaer
VP Recruiting
W|E
I love the beach, but not a crazy busy beach. I like to let my kids roam without having to worry about them getting into a stranger’s beach setup. They aren’t kleptos, but I do have a toddler… haha
Started in the Industry2006
Kilene Richardson
Client Manager
W|E
When I’m not working, you can find me spending time with my family and my fabulous Boxer, Peety. I’m always up for an adventure, especially if it involves the beach, road trips to places less traveled, meeting new people, or learning new hobbies!
Started in the Industry2004
Misti Elder
Head of Operations
Client Manager + Talent Ambassador
W|E
A lot of my time is spent as a taxi service for my young kids, which I love - but if I have time, I do enjoy spending it on a golf course.
Started in the Industry2004
Patrick Choate
Client Manager + Talent Ambassador
Client Manager + Talent Ambassador
W|E
While many people don’t know this, I began my professional journey as a Flight Attendant with Delta - and as an introvert at heart. When I’m not working, you’ll most likely find me at the beach, working out, dining with friends, or cheering on my son at his football practices and games.
Started in the Industry2010
Desiree Biermann
Client Manager + Talent Ambassador
Talent Ambassador + Sourcing Support
W|E
Breanna brings precision and genuine care to sourcing and admin at West End. At home, she is all about family - her husband, two boys, and Murray the dog - hosting friends, playing games (Penny Drop is the all-time favorite), and cheering on the Green Bay Packers every Sunday.
Started in the Industry2022
Breanna Dunneisen
Talent Ambassador + Sourcing Support
W|E
I am a cinephile, and my favorite food is Thai (I’m half Thai, from my mother’s side). When not working, I’m doing ranch work and chauffeuring my children.
Started in the Industry2009
Arthur Richardson
Executive Advisor
Communications + Business Development
W|E
Kelly manages how W|E shows up in the market - from brand communications to new business development. She's the voice and the growth engine behind the firm's expanding client relationships.
Started in the Industry2010
Kelly Lovett
Communications + Business Development
W|E
I have a soft spot for blue cheese dressing, true crime podcasts, the latest in AI, and my partner in crime - my lil rescue pup, Loca. Sí, sé lo que significa en español; de ahí el nombre, si la conocías.
Started in the Industry2003
Tracy ‘TG’ Garrick
Operations Support
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